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Good and Bad Things in Persuasive Writing

28 Jan 2016

Persuasive Writing

When it comes to persuasive writing, people use different styles and methods. Some of them really work, but many other techniques are not appropriate and should be avoided.

If an experienced and professional writer works of a persuasive essay, it can inspire readers and give them a new direction. But if the essay is poorly written, it may confuse readers and many of them will stop reading it after a few sentences.

What you should know about persuasive writing

  • No exaggeration. Don’t use hyperboles without reason. It’s not a good idea to use the word ‘huge’ or ‘giant’ if the word ‘big’ is more appropriate. You better use facts and examples instead of dramatic expressions. You also shouldn’t rant and tell your own opinion, if this information is not proven by facts.
  • Use the second or the third person. If you want your essay to be persuasive, it should earn the credibility and the readers must consider that your work is objective. People prefer to listen to facts and analysis rather than to personal opinions. So it’s better to use only the second and the third person in writing.
  • Don’t forget about opposing arguments. Even if you found a lot of arguments for some point of view, find the arguments against it. Present full information and facts to your readers and let them decide. If the arguments for your position are stronger than arguments against it, your readers will understand it.
  • Don’t be rude. Avoid such things as swearing, name-calling, strong language, unproven facts that may cause the aggression of readers.

Good methods for persuasive writing

Use a hook to get the attention of your readers. It may be an example, an interesting quote, or really good anecdote. The hook must be located in the beginning of an essay and be connected with the other parts of it. If this method is used appropriately, the reader will move further to the next paragraphs of your essay. But if the statistics or an anecdote is not much connected with other parts of an essay, the reader will be disappointed and probably stop reading.

You should also write a strong thesis statement. If it’s not interesting for readers, it will be hard to make them move further. The thesis statement must be polemical, with arguments for and against it. You should find many arguments to defend it.

To make your thesis statement stronger, use facts and numbers, statistics and comparisons. It shows that you did the research and now present interesting and proven information.

Don’t use dubious sources, such as information from personal web pages or social networks pages. The better sources are newspapers, scientific newsletters and publications, especially when you use materials provided by scientists.

Make your essay easier to read, as much as possible. In order to do that, use transitive words such as ‘moreover’ or ‘however’. Try to read your essay and consider if it should be rearranged or edited for your readers.

Write a good conclusion. It’s not just a summary of all other parts. It may contain the additional questions about your subject or prove your own opinion about the subject.

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